Choosing Materials

IKEA want to have a positive impact on people and the planet and a big part of it is choosing more materials  from sustainable sources.
The goal is to reach 100% renewable energy - producing as much as they consume in their operations - and sourcing all of their wood from more sustainable sources by 2020. 

In this project I worked as an Art director/UI designer. By the time I got involved in this project the Choosing materials information was a small part of a long page covering many different subjects where the message got lost among other information. To make the communication stand out conceptually as well as aesthetically from the rest of the publication we chose to lift out the section and put it into its own page, we used images that represent the material from start to finished product to get an understanding of what products IKEA is selling connected to their materials. We also used copy that gives the consumer an easy to grasp overview with a possibility to read more about how IKEA work with their materials.